TrafficJunky

What the company is

TrafficJunky is an adult advertising network, and its publisher side is the TrafficJunky MarketPlace, where a site owner sells ad spots on its own site and the network fills them with advertisers. The terms define the MarketPlace as "the Publisher network owned and operated by Aylo Freesites Ltd.", and every publisher signs its agreement with that company, which the DSA section of the terms places at Block 1, 195-197 Old Nicosia-Limassol Road, Dali Industrial Zone, Nicosia, Cyprus. The agreement is governed by the laws of the Republic of Cyprus, with proceedings in a Cypriot court. The contact page lists billing and technical support in Montreal, Quebec, and the who-we-are page says TrafficJunky was founded in 2008 in Montreal, Canada. The terms add that the TrafficJunky trademark is owned by Licensing IP International Sàrl and used under license.

The network's own placements run on large adult tubes: the advertiser pages name Pornhub, RedTube, Tube8 and YouPorn, and the home page claims more than 133 million daily visitors to Pornhub alone. The exchange page claims 4.6 billion daily ad impressions served through its publisher network.

What it sells a site operator

The publisher program puts paid advertising on a site the operator owns. The operator places the Aylo Freesites Ltd. JavaScript tag on all appropriate pages of an approved website, and the network serves ads through it. The tag may not be altered, sold or disclosed without written consent, may not run on any page outside an approved website, and may not be sent to newsgroups, e-mail lists, chat rooms or guest books.

The terms list the standard spot sizes as 300x250, 315x300, 468x60 and 950x250 pixels, and a publisher can ask TrafficJunky to approve any other size or format.

Earnings are a share of what the spot sells for. The terms define publisher earnings as the total revenue the publisher generates through the advertising material less the Aylo Freesites Ltd. margin, which remains at Aylo's sole and absolute discretion, and they base earnings on the eCPM a spot generates, an estimate of revenue per 1000 views. The margin itself is not printed.

Statistics are Aylo's alone to calculate, covering impressions, click-through rate, revenue and eCPM, all on EST, and they show in the MarketPlace dashboard. A click counts as unique once per visitor, identified by IP address, in each 24-hour period. The terms say the online statistics may not be fully accurate and may be adjusted, that a coding fault on the publisher's site producing a substantial number of erroneous impressions lets Aylo withhold payment on everything that site delivered, and that no volume of traffic is guaranteed, since impressions vary with the performance of the site.

The terms that decide the choice

Approval comes first. Aylo reserves the right to approve or deny a publisher's affiliation at any time, and an unapproved publisher is not paid the revenue shown in its dashboard. The terms list ineligible sites: those infringing copyright or promoting piracy, those referring to illicit practices or carrying discrimination, hate or violence, spam senders, sites promoting illegal substances or activity, deceptive investment advice, sites that reward users for clicking ads, sites under construction, and sites with no real content. TrafficJunky says it checks publisher sites regularly and can close an account without notice if it finds forbidden content, again without paying the remaining revenue.

The publisher rules add the content line for adult sites. A publisher's site must not stage minors or animals in adult or sexual situations, in images, text or animation, and must not promote a list of extreme categories along with drugs, weapons, hacking and incentive ads. Website approval or denial stays at TrafficJunky's sole discretion. On the ads side, the rules require every campaign, landing page and member area to be 2257 compliant with records and ID available on request, which governs what the network serves onto a publisher's pages.

The misuse rules are specific. The terms ban fraudulent transactions, ad material that tracks a visitor without being displayed, brand-bidding, and any method of inflating a spot's CPM, including creating and deleting spots to escape the probation period. They also list fraudulent impression methods: more than 15 spots per site, active or inactive, or more than 6 active spots per page, framing an ad's destination, auto-spawning browsers, running spiders against the site, auto-redirects, auto-reloading pages and required or incentivized clicks. The publisher rules add that a site may not ask users to click the ads, point at them with arrows or gimmicks, or place misleading images beside them. Misuse leads to immediate blocking; the publisher may object by e-mail within a month with a statement and evidence, and an unresolved breach ends the agreement with no pay from that date.

Payment terms are short. Publisher payments are generated automatically, weekly through PayPal on Net 7 or monthly through wire transfer on Net 20, once the publisher reaches the minimum payout limit set in the dashboard, and they cover advertising actually delivered to approved sites. Aylo acts only as a third party for advertisers: it has no liability for amounts advertisers fail to pay, the publisher pursues advertisers directly and holds Aylo harmless, and Aylo commits to every reasonable effort to bill and collect on time. Aylo also keeps the absolute right to withhold payment if the publisher breaks the terms. Taxes, banking commissions and currency fees fall on the publisher.

Either side can end the agreement. Aylo may terminate at any time and says it will make reasonable efforts to notify by e-mail; a publisher leaves by removing the JavaScript tag. A material breach lets the other party terminate 30 days after written notice if it stays uncured. The publisher's own privacy policy must disclose that third-party advertisers may place cookies on its visitors' browsers.

Abuse and safety reports

The terms invite notices about content that breaks the law, third-party rights or the terms, and say the reporter's identity is not passed to the uploader unless moderation requires it. The child-safety policy, last updated in December 2023, bans any material that sexualizes a minor. Reports can be made through the flag on every ad, reviews are done by human moderators, and confirmed cases go to the National Center for Missing and Exploited Children; the detection tools it names include CSAI Match, PhotoDNA, Safer and NCMEC hash sharing. EU users report illegal content under the Digital Services Act through the reporting function on the site where the ad appeared.

Getting started and support

Membership is free and open to anyone at any time, except a person or company banned from an Aylo site, and it cannot be transferred. The sign-up form asks for a name, e-mail address, country and how the applicant heard of TrafficJunky, plus confirmation of being 18 or older, and accounts can also be opened through LinkedIn, Google or PayPal. An account not logged into for 6 months goes inactive until reactivated. The FAQ says the team answers by e-mail Monday to Friday, 10am to 6pm EST, and that an API with its own documentation is available. The contact page gives a dedicated publisher e-mail.

Who it suits

The site-operator side of TrafficJunky is the MarketPlace: an adult publisher program with fixed spot sizes, a dashboard, weekly PayPal or monthly wire payouts and a full written rulebook. The same company sells this inventory to advertisers buying adult traffic, through self-serve campaigns, its own DSP and an OpenRTB exchange.

It suits an established adult site with steady traffic that can meet the approval gate and work within the spot limits. The caveats are a margin the network sets and does not print, a minimum payout shown only in the dashboard, no volume guarantee, and advertiser non-payment risk that the terms place on the publisher. The strength is the scale of the demand behind the network and a publisher agreement that sets out in detail how statistics are counted, what is paid and what is withheld.