EroAdvertising

EroAdvertising is the publisher side of an adult ad network that describes itself as a self-serve adult traffic network based in Portugal. The about page says the company was founded in 2006, calls itself one of the largest adult networks in the world, and says it serves more than 30 billion geo-targeted ad views each month on its own ad-serving technology. The terms name Clixmotive Media Lda as the company that provides the service, established in Lisbon. For a site operator, the question is what the program puts on a page, how it pays, and which rules a site must keep to stay in it.

The ad zones a site can run

The publisher page lists banners, pops, native ads and in-video ads as the core formats, and the "why choose us" section adds popunders, a social bar, direct links and a floating banner. Display banners come in 120×600, 160×600, 250×250, 300×250, 336×280, 468×60 and 728×90 sizes. The page gives file types as JPG, GIF and PNG, with a maximum file size of 100 KB.

In-video ads play in a video player as a pre-roll, a post-roll or an on-pause ad. The page says 300×250 and 468×60 are the standard video sizes. The desktop format page adds thumb ads, which show a title, a picture and a display URL in a block whose size and layout a site chooses through a wizard, and it describes native ads as blending into the page's own look. The format page says publishers are compensated for each thumbnail that is viewed.

Mobile zones add 300×50 and 300×100 banners, popunders, interstitials and mobile redirects, and the home page lists push ads among its formats. The publisher page also says the program includes an ad controller, eaCtrl, which it describes as able to bypass current ad blocking software; the home page adds that the controller makes creatives load faster on a site.

The SSP for a publisher

The SSP is the feature that lets a site connect outside demand, and the company's article announcing it calls it the first adult supply-side platform. It names existing connections with DSPs including ExoClick, TrafficStars and Adnium. The article says a publisher first needs an open RTB URL from each demand-side platform it wants to use, and that each SSP campaign connects one such platform. Once connected, the site's placements can be offered to that demand alongside the network's own advertisers. The article says the stats record requests, bids, wins, errors, average CPMs per bid, impressions, clicks and earnings, and that the stats are saved in the time zone of the DSP so that the numbers match.

A publisher can set a default failover ad that plays when the requested minimum CPM is not met. The SSP article says video ads are covered as well, with pre-roll, mid-roll and post-roll formats. The article claims publishers on the SSP average results 25%-35% higher than before.

Payouts and what the terms say

The publisher FAQ says earnings depend on visitor location, traffic quality, website category, ad placement, device type and advertiser demand. It does not give a rate card. The terms say the rates are the ones published on the website and that they can be changed from time to time, so an operator has to read the live rates in its own account rather than rely on a figure on a public page.

Revenue becomes payable on the first working day of the week or month that follows the period in which the ads ran. The terms let a publisher choose weekly or monthly automatic transfers to a bank account, PayPal or Paxum, made only if the payment details are accurate, while the home page lists wire transfer, Paxum, iDeal and Bancontact for publishers. The publisher FAQ says payment methods, minimum payout amounts and payment schedules are shown in the account, so the minimum payout is not on the public pages. When a publisher closes its account in writing, the terms say any credit balance is refunded less amounts due.

A referral program, as read in October 2026, pays 5% of the revenue of publishers an operator refers, for life, once the support team approves them.

The terms give the network several rights an operator should weigh. The network may refuse payment for breaches of the terms and may set off the cost of losses against amounts owed to a publisher, and, where it finds acts contrary to the terms, it may refuse payment and remove the account temporarily or permanently. It may also refuse an order or close an account without stating a reason, including where the content of an advert or website is contrary to its policy rules. The terms also say the network does not guarantee the number of visits, clicks or revenue a site will earn. In October 2026 the terms cap the network's total liability at €100 per event. The agreement runs until either side ends it with a notice period of one month. The network may change the terms at any time, and a publisher that does not accept a change may end the agreement within 14 days after notice of it.

The agreement is governed by Portuguese law, with disputes going to the competent court in Lisbon. The terms describe no reserve or chargeback process for publishers.

Site rules and the four-code limit

The publisher terms set a few rules that matter on a live site. No more than four advert codes may sit on one page, and a page should not be made up almost entirely of ads. The codes may not be changed, and the terms say results from any adjustment to the settings are at the publisher's risk. A publisher may not allow third parties to generate clicks on its ads in a fraudulent, improper or invalid manner. When an agreement ends, the codes must be removed from the site at once.

The publisher FAQ says each site is reviewed individually and must comply with the publisher guidelines, contain original content and avoid misleading or fraudulent traffic methods. The terms make the publisher guarantee that its site and services are lawful and carry no links to material involving minors, exploitation of others, animals, violent or discriminatory content, images of people published without their consent, illegal drugs, spyware or phishing. Accounts are limited to people over 18 and to one account per person or business.

Transparency under the EU Digital Services Act

The network's DSA page says the Digital Services Act took effect for online platforms on 17 February 2024, and that it covers ad networks, apps, advertisers and publishers through its advertising transparency article. Under the network's approach, an ad carries a small clickable information icon at the top left, which opens an "About This Ad" button that explains why the user sees the ad and who the advertiser is.

A publisher has to act on this. The page says publishers must enable the Ad Transparency Dialog in their admin panel for the ads to be DSA compliant. The page also says advertisers must give accurate company details, and that campaigns without them are rejected.

Setup and support

The publisher FAQ describes the steps as creating a publisher account, adding a website, and submitting it for review. Once the site is approved, the publisher creates ad zones and places the provided code on its pages. Statistics begin to show after a zone starts receiving traffic, and the formats on offer are shown when a zone is created. The pages give no review time for a publisher site, and the FAQ asks publishers to keep their payment and verification details complete.

Support runs through a Telegram channel, an email address for account and partnership questions, and a contact form. The contact page also lists a telephone line with Monday to Friday hours of 09:30 to 18:00 GMT. The FAQ says a site should check that its ad codes work before contacting support when earnings or impressions drop. The DSA page refers publishers to an account manager or the Customer Success Team.

Company and track record

The company's pages describe a Portugal-based business founded in 2006, with more than 10 years of experience and its own ad-serving technology. The about page says the network is an international partner for media brands, buyers and publishers, and it lists the desktop, mobile and IPTV channels it serves. The terms show the registered entity as Clixmotive Media Lda, and the contact page gives its Lisbon office and a VAT number. The home page claims 155K+ users and traffic from over 190 countries, and the company blog invited publishers to meetings at Webmaster Access 2019 in Amsterdam.

Who it suits

The program suits an adult site with desktop or mobile traffic that wants several formats on one self-serve account, from banners and pops to native thumbnails and in-video slots. It suits a site owner who wants to run the account without a manager and who is willing to connect outside demand through the SSP. It is a weaker fit for a site with thin content or one that cannot keep to the four-code limit, since the publisher FAQ requires original content and the terms set the code limit. It is also a weaker fit for an operator that needs a guarantee of revenue, a published rate card or a negotiated contract, because the terms guarantee none of those.

The network also has an advertiser side, where campaigns are funded from an account balance and reviewed against its advertising guidelines before they run.

The program's strongest point for a site operator is the range of zone types on one account, with a built-in SSP that lets the operator place outside DSP demand in the same slots, and a ready-made ad transparency setting for EU visitors.