EZmob

EZmob is a self-serve ad network that sells pop, push, banner and native inventory to advertisers and works with publishers and SSPs to supply it. The advertiser terms say the EZmob trade name covers Easy Mob Holdings Ltd and its group, which is a company registered under the laws of Israel, with an office in Tel-Aviv. The adult page calls EZmob a veteran adult ad network founded in 2013, and the home page cites 80,000+ publishers and SSPs and 3B+ daily impressions across 160+ countries. Those are the company's own figures, and the pages do not reconcile every one of them: the advertiser page gives a different publisher count from the home page.

What a publisher can monetize

The home page invites publishers to monetize mainstream and adult inventory with popunders, in-page push, programmatic banner placements and redirects. It lists high fill rates across mainstream and adult verticals, XML and RTB feed integration, and guaranteed KPIs for premium publishers. The supply partner track is described as a route for publishers and SSPs to plug inventory into the network, with competitive CPMs and what the page calls fast, reliable payouts.

The publisher side also includes a program for bringing in accounts. The home page says it pays a 3-month revenue share on advertiser or publisher accounts a site owner refers, with ready-made banners and tracking links and monthly payouts that have no minimum threshold. Those terms belong to that program, not to a publisher's own inventory. Publishers sign up through a separate publisher registration, and networks that want to plug in through an XML or RTB integration can apply as programmatic supply partners.

The pages do not state the publisher payout minimum, the payment schedule, the payment methods or the rate card for a publisher's own inventory. The phrase "fast, reliable payouts" is the only payout wording on the publisher side. Approval rules for a publisher site are not described, and the home page, the partner page and the advertiser terms carry no DMCA or abuse procedure for publishers.

What the advertiser side sells

The advertiser side is the part of the company that most of its public copy describes. The adult display page presents a self-serve DSP with access to over 3B daily ad requests and an advertiser dashboard. As of October 2026 it gives starting prices of $0.20 CPM for pop-under and banner inventory, $1 CPM for native, and $0.005 CPC for push notifications. The page says the network can serve banner images, JS or iFrame tags.

In October 2026 the advertiser terms set the minimum initial deposit for self-serve use at $100, paid through payment service providers. The terms say the advertiser chooses the provider, that EZmob is not responsible for a provider's fees, and that all payments include the fees and any other charge. Managed service works differently: the advertiser sets budgets with the managers, and invoices are payable on prepayment, net terms or net plus 30 days.

Adult content and the advertiser terms

This is the point an operator most needs to raise. The adult display page describes EZmob as a veteran adult ad network and says it has cooperated with premium adult publishers since its early days. The advertiser agreement, in its rejection clause, says EZmob may deny advertising material that includes or is based on pornography, adult or mature content. The agreement's non-acceptable business list also names producers and publishers of pornographic material among the excluded businesses, and the liability terms disclaim responsibility for ads published on sites with adult content.

The pages do not explain how these statements fit together, and no publisher terms are published to settle which adult sites and creatives the network accepts.

Money terms that decide the outcome

The refund rule is specific. In October 2026 the terms set it out as follows. A refund is available only on a written request sent from the registered account email, and only where a campaign cannot launch because of non-compliant material or unacceptable creative quality, or for another reason an officer deems valid. The advertiser has 6 months from the last payment to request a refund of the balance. After a second deposit, a refund is paid only on a balance above $200, less a processing fee of 10%. Bonus credits are non-refundable.

The fee and dispute terms are firm. Discrepancies in the reporting must be raised within 3 calendar days of the server report, and otherwise EZmob's reporting system governs the earnings. The terms say that if the parties cannot agree, EZmob's system prevails. Buyer errors, such as a wrong bid or a wrong category, are the buyer's responsibility, and the buyer must report them within 24 hours. The terms say all executed transactions are final.

EZmob may withhold payment or terminate for a material breach, and it may block an account at once and withhold remaining funds as a penalty in the cases listed in the cancellation section. Either party may cancel a campaign on 48 hours' written notice. An account inactive for more than 3 months is suspended, and the holder has 90 calendar days to reactivate it before deletion. The terms say deletion does not erase user data.

Other terms an operator should read

The advertiser agreement limits the company's liability and disclaims warranties, including for ads placed on streaming sites, file sharing sites and sites with adult content. It excludes damages for broken images and creative display. Documents needed to confirm identity must be supplied within 15 business days of a request, and the company may withhold all payments until they arrive.

The agreement also bars multiple accounts, sets out a non-solicitation clause that forbids contacting the network's websites to buy space directly, and requires that claims be raised within 30 days of the end of the reporting period. Changes to the terms take effect after notice that is deemed received within 2 weeks, and a buyer that does not accept a material change may end the agreement within 30 days. Disputes fall under the courts of Cyprus, subject to the agreement's own carve-outs.

Company and track record

The company is registered in Israel under the Easy Mob Holdings name, and the pages give a Tel-Aviv office. The adult display page gives the founding year as 2013. The home page cites 80,000+ publishers, 3B+ daily impressions and 160+ countries, and a partner ecosystem page invites tool providers and networks to be listed. The pages show a set of partner logos, but they do not show independent audits of the traffic figures.

Onboarding and support

The home page says a self-serve advertiser can register, launch a campaign and see approval in minutes, and it describes an instant campaign approval process. The network offers a dedicated account manager for buyers who want help, and the advertiser agreement says changes requested by the advertiser are carried out within 48 hours. The helpdesk and a knowledge base cover campaign setup, including popunder campaigns. The contact form promises a reply within one business day. The pages do not give a phone line or support hours.

Who it suits

EZmob suits an operator that buys pop, push and banner traffic at low CPM or CPC prices and wants a self-serve account with a small starting deposit. It suits a buyer who is comfortable with a dashboard and who has a clear view of which creatives the network will accept. It is a weaker fit for a buyer who needs a published publisher payout schedule, a clear adult content policy for its own creatives, or a refund outside the stated conditions. The network does not state publisher payment terms beyond the phrases above, and its discrepancy and refund rules rely on the network's own reporting.

The network's strongest point for a buyer is its breadth of formats and geographies at low entry prices, with a managed option for teams that want campaigns handled for them.