Adnium

What Adnium is

Adnium is a CPM ad network run by BRAANCH INTERACTIVE INC., which does business as Adnium and is, in the words of its terms, an Ontario corporation. Its home page describes it as a way "to acquire, sell and manage traffic" and claims 10+ years in business. For a site operator the relevant side is the publisher program: the operator creates ad zones for its pages, places the Adnium tag, and the network fills those zones with campaigns from its advertisers. The terms describe Adnium as a third party acting for advertisers, with the publisher responsible for its own site content. The AUP names adult websites directly and requires them to comply with 18 U.S.C. §§ 2257–2257A, and its help center sorts adult traffic into member's area and free-content sources.

What it sells a publisher

The unit of sale is the ad zone. The publisher dashboard shows real-time statistics with a breakdown of earnings by geography, and the home page says a publisher can set "restrictions on the content you will allow on your sites." The terms count impressions on Adnium's own ad server, measure traffic in UTC, and count a unique click once per visitor every 24 hours. Formats named in the terms and AUP include banners, text ads, pop-ups, pop-unders, interstitial zones that Adnium approves, and in-player video zones.

The help center explains how adult traffic is split. Zones carrying member's area traffic, from platforms where users sign up and pay, carry "MA" in their name; regular adult traffic comes from sites with free public content. The help center also has a collection on direct and fixed deals.

The API documentation, version 1.0, lists publisher calls to list, create and edit sites and zones, list site categories, zone types, traffic types and zone restrictions, and pull site statistics by date, hour, country, device, operating system, carrier and sub ID. Requests carry an API token, and a PHP example is published.

Earnings are a share the network sets. The terms define "Publisher Earnings" as "the percentage of the sale price of advertisements in connection with Publisher's Website(s) as determined by Adnium." No percentage, rate card or CPM floor for publishers appears on the pages.

Who can join and what a site must not carry

A publisher must be at least 18 and of the age of majority where it lives, may be asked for proof of identification, and may be refused "for any reason, including country of residence, reputation, and associations." An unapproved publisher receives no payment for revenue shown in its dashboard. Sites with fewer than 50 unique visitors a day, sites on free blogging or forum platforms, sites under construction and sites that offer users incentives to click are ineligible, and the AUP refuses traffic from zones on hosted subdomains such as Blogger and Tumblr.

The content rules matter most to an adult operator. Sites may not carry infringing material or promote piracy, may not be file-sharing, torrent or content-locker sites, and may not accept user uploads without complying with the DMCA or a similar notice and takedown procedure. Material involving minors or animals, revenge porn and other media shared without the consent of the person shown, hate content, illicit drugs and weapons sales are all banned. If Adnium finds forbidden content on a site, it may close the account without notice, and the terms say the publisher then forfeits any balance left in its dashboard as liquidated damages.

Ad density and placement

The terms exclude sites with more than six ads a page, more than two pop-ups or pop-unders, or more than one exit pop-up, counting every network together. The AUP adds that each placement needs its own zone, that the same zone may not appear twice on a page, and that nothing may cover an ad. In-player zones need a "Close and Play" button, may not sit on videos that do not play, and must not stay visible while the video runs. Ads may not sit on pages that reload by themselves, users may not be made to click an ad to enter a site, and the tag may not be altered, sold or placed on unapproved sites.

UK age verification and privacy duties

The AUP, effective August 1, 2025, bars publishers from serving explicit content to UK users unless age verification is in place. Publishers must comply with the UK's Online Safety Act and similar regional laws, use geo-targeted controls so explicit ads run outside the UK unless verified age checks are confirmed, and declare their UK traffic exposure and whether they run age verification. On privacy, a publisher's policy must disclose that third-party advertisers may place cookies, and the terms require opt-in consent from EU users under Directive 2002/58/EC as amended by Directive 2009/136/EC.

Payouts, withholding and penalties

Payments are credited twice a month, on the 1st and the 16th, for the 2 previous weeks, calculated only from Adnium's records. A publisher may withdraw at any time once the balance reaches its minimum payable amount, which the terms leave "as agreed by the parties", and withdrawal requests are processed within 7 days. Taxes, bank commissions and currency fees fall on the publisher. Adnium pays only from advertiser money it has received, and it may withhold payment or charge back the account for fraudulent or commingled traffic, a breach of the terms or AUP, or an overdue amount. Its statistics "might not be 100% accurate" and may be adjusted. A disputed payment must be raised in writing within 30 days, and a publisher accused of misuse has a month to object.

The AUP prices a breach. Adnium opens an investigation within 24 to 48 hours, and its decisions to suspend or terminate are final. As the AUP reads in October 2026, a first violation brings a fine of $250 per incident and a second a fee of $500 per incident, on top of investigation costs and legal fees.

Getting started, support and company

A publisher signs up, adds its sites, creates a zone for each placement and places the tag; it can leave at any time by removing the JavaScript tag. Changes to the terms are announced at least two weeks ahead, and a publisher that objects in writing within four weeks keeps the old terms. Disputes go to arbitration under ICDR Canada rules, in Toronto or by video call, under Ontario law.

The home page promises 24/7 support with an average response time of less than 2 hours for all customer inquiries. The help center holds publisher and finance collections, video tutorials and a support email address, which is also where the AUP asks violations to be reported with the date, time and time zone. The home page claims 100M+ conversions, 20K+ happy clients, 1B+ daily impressions and 220K+ ad targeting points; it gives no founding year and no named clients.

Who it suits

Adnium suits an established adult site, member's area or free tube, that wants CPM revenue from a handful of well-placed zones, real-time geographic reporting and API access. Its rules favor operators who already work within limits: 2257 records, a DMCA procedure for uploads, age verification for UK visitors and no more than six ads a page. For the buy-adult-traffic side, the home page offers advertisers OpenRTB access to traffic from tens of thousands of publishers.

The caveats are plain. The share paid to publishers and the minimum withdrawal are not published, payouts rest on Adnium's own counts, and a content breach can cost the whole dashboard balance. In return the payout rhythm is steady: credits twice a month and withdrawals processed within 7 days.