BB Online

What the vendor is

BB Online is an international domain registrar based in Luton, England. Its pages describe international domain registration and IP protection since 1997, and the company says it started trading in Copenhagen in 1995 before moving to the United Kingdom in 1997. The footer names BB Online UK Limited, registered in England and Wales under number 3458098. The company says it became ICANN accredited in May 2000 and was the first UK-based operational ICANN accredited registrar. For a site operator the product that counts is the .adult registration: the .adult page says .adult names can be registered "and use them to create .adult websites here." It adds a back-order service for names already taken. The company's own hosting and email accounts are a different matter, because its terms forbid adult use on them.

What it sells an operator

The .adult page says .adult is one of the new generic top-level domains released by ICANN, names ICM Registry AD LLC as the registry, and says .adult went into General Availability on 4 June 2015. In October 2026 the fee table on that page lists a 1-year .adult registration at $118.20 under New and $131.10 under Renew in US dollars, excluding VAT, and the transfer of an existing .adult name at $145.30. The table runs from 1 to 10 years and shows each price in Australian, New Zealand and US dollars, pounds sterling, euros, Danish and Swedish kroner and South African rand.

Some names may be premium names that the registry prices higher, and the page says the company will contact the buyer before completing such an order. Reserved names cannot be registered, and the application fee is then refunded in full. Domain names may contain letters, digits and hyphens only.

Registration includes web forwarding, email forwarding, identity protection where possible, DNS parking, an under-construction page and transfer away, each listed at no cost, and the page says 3rd party fees and maintenance during the registration period are covered. The company says it charges no administration fee on .adult domains or any other domain, and that an owner may move a name away during the registration period without charge. The home page says DNSSEC is standard on its Global Anycast Network for most domain types on its name servers, that the control panel handles A, MX and CNAME records, that email forwarding is unlimited, and that web forwarding is updated hourly with a catch-all alias. WHOIS details can be hidden where the registry allows it.

Beyond single names, the site sells intellectual property protection packs that register a brand across country and international extensions, a centralized portfolio management platform with monthly billing options, a quotation form for unusual registrations, and renewal help for owners who have lost a password or a login email.

The terms that decide the choice

The registrar sets no content rule of its own for .adult names, which are sold subject to the .adult Registry Terms; those registry terms are not reproduced on the site. The bundled extras are another matter. The .adult page lists 2 free mailboxes and a free starter hosting package with each name, but the terms set out "Applicants Hosting Obligations" for BB Online hosting and email accounts, not for domain registration, and clause 1.22 says the customer "Warrants not to use the web site for adult, pornographic or any other purpose that may be construed as offensive to public morality." Clause 1.23 also rules out video streaming, mass mailing, chat rooms and IRC bots on hosting. The domain trustee service carries a similar rule: the customer "will not place any pornographic content, gambling contents or glorify terrorism on the domain name." So the .adult registration itself is open to an adult site, while the bundled hosting, the mailboxes and the trustee service are not.

The general terms require accurate contact details and notice of any change within 5 business days, and treat a missed reply to a data inquiry within 5 business days as a material breach. A bank transfer counts only once the company has confirmed what the payment is for; if that is unclear the domain may not be renewed and will be deleted. Fees unpaid 14 days after invoice allow the company to cancel the name. If an application is not accepted, the fee is returned within 28 days. An owner can cancel in writing, and the name is removed within 30 days with no refund. After a change of registrant, the name cannot move to another registrar for 60 days. The acceptable use section prohibits copyright and trademark infringement, harm to minors, unsolicited bulk email, forged headers and unauthorized access.

The back-order page says the company monitors expired names and registers them when released, charges only for a successful registration, never puts names to auction, and accepts one request per name on a first-come, first-served basis. Each recovered name includes a year of registration with forwarding, WHOIS privacy where possible and delete protection. The page reserves a management fee where an account monitors more than 300 names. The menu links Report Abuse and complaint procedure pages, though no DMCA process is set out.

Getting started and support

The home page offers a currency selector, an availability search and an invoice option for customers who arrange an account. Ordering is through the site's order system, protected by a Thawte SSL certificate. Transfers in are described as covering all known domain types, country code and generic alike. Support reaches a real person on a standard rate phone line or by email. The contact page says telephone support is immediate and that email queries are answered within 8 hours where possible and within 2 working days at the latest. Hosting customers get support by ticket.

The site also runs an affiliate scheme for website owners. As of October 2026 the scheme page offers up to 20% commission on domain registrations from referred visitors, no setup fee, monthly checks in USD, GBP, EUR or DKK, and a check on request once revenue reaches £5. Applications are vetted before login details are issued.

Company and track record

The about page sets out the history: trading in Copenhagen from 1995, the move to the United Kingdom in 1997, ICANN accreditation in May 2000, and memberships of the Chinese, Indian, Swedish, Danish, French, UK and Italian naming authorities among others. It also says the company was the first New Zealand registrar outside Australasia, and its mission statement promises a simple fee structure with no hidden extras and no administration charges. The back-order page says IP protection companies, trademark lawyers and domain professionals use the service to recover names for clients.

Who it suits

It suits an operator who wants a .adult name from a registrar with a long ICANN record, forwarding and identity protection included, prices shown in several currencies, and a back-order service for a name already held by someone else. A brand owner protecting a mark across many extensions also gets protection packs and portfolio billing. It does not suit an operator who wants the hosting or mailboxes bundled with the name for an adult site, since the hosting terms forbid adult and pornographic use, nor one who would rely on the trustee service. Its clearest published strength is the fee policy: no administration fee on .adult names and free transfer away during the term.