Wick

What Wick is

Wick is a white-label fansite platform for businesses that want to run their own adult subscription site under their own domain and brand. The pages name the company as Wick Platforms, and the footer carries a 2026 copyright under that name; they give no headquarters address, founding year or names of the people who run it. The vendor describes the product as a fully branded subscription platform that the operator owns, "like having your own OnlyFans, but under your domain, your branding, and your rules", with the technology, payments and infrastructure supplied by Wick. The homepage says the platform is built for agencies, so an agency running one or several branded sites is the clearest fit, and a creator with an audience who wants a branded platform of their own is the second.

What it sells an operator

The pricing page sets out Starter and Professional plans and an Enterprise tier, each priced as a monthly plan plus a commission on earnings. In October 2026 the Starter plan is $249 a month billed annually, with a 3% commission and a 7-day free trial, and the FAQ gives the month-to-month price as $325 and says there is no build fee. Starter includes full core features, managed hosting, built-in payments, a custom domain, setup and installation, an entry white-label and email support. The Professional plan is $999 a month billed annually with a 1% commission, and adds enhanced monetization, a custom landing page, advanced analytics, affiliate tools, a dedicated account manager and priority chat. The Enterprise plan is quoted by the sales team, with a custom commission, custom UI and UX, full API and SDK access, custom integrations, dedicated servers, custom feature development, 24/7 SLA support and tailored onboarding. The pricing page's revenue calculator shows the other side of the model: the operator sets its own platform fee on what its creators earn.

The site features are the subscription toolkit the pages list: memberships with tiers, pay-to-view content, custom requests and content menus, paid messaging charged per message or per opened item, automated and scheduled messages, tips and donations, referral rewards, mass messaging, promotions, affiliate links for user acquisition, discoverability based on fan preferences and an insights panel for earnings and KPIs. The homepage also offers AI-generated creators that run chat and messaging for the site around the clock, with adaptive personas and a memory of each user's preferences used for upselling, and says the vendor can supply AI personas and content on request. The operator chooses whether to use them. The platform is mobile-first and can sit on a fan's home screen as an icon without an app store download.

The site is meant to live on the operator's own domain. The homepage says the platform installs on that domain with the operator's branding, colors and features, and that users see only the operator's brand. Subscriber data can be exported at any time, a live dashboard tracks revenue, and the terms say the operator keeps ownership of its brand, content and user data, while Wick keeps its platform technology and tools.

The terms that decide the choice

The acceptable use policy, last updated in October 2026, is the document an operator must read first. It applies to operators, creators, affiliates and subscribers on any platform run on Wick, and anything not allowed in the policy is not allowed on any Wick-powered platform, whatever that platform's own rules say. Every user and creator must be 18 or over, or the age of majority where they live if that is higher, and creators must be identity and age verified before they can publish or earn. Anyone who appears in content must be an adult who has consented to the recording and the publication, and creators must hold that consent for anyone else in their content and produce it on request. The prohibited list covers content involving minors, which the policy says it reports to the authorities, content made or shared without the consent of the people shown, sexual depictions of real people made without their consent including AI-altered images, sexual violence and extreme harm, offers of in-person sexual services, trafficking, hate and infringing material. AI personas must be clearly adult, must not resemble a real person without consent, and must follow every rule as if they were human creators.

The conduct rules ban fraud, stolen payment details, chargeback abuse, money laundering and moving payments off the platform to avoid its billing. The traffic rules forbid spam, misleading ads, fake or incentivized traffic and cookie stuffing, and the operator declares its traffic sources when applying, which Wick confirms before it starts. A breach can lead to removal of content, suspension or closure of accounts, withholding of payouts connected to the breach and reports to the authorities, and serious breaches, including anything involving minors or content made without consent, lead to immediate removal without warning. The homepage adds that Wick runs automated and human content moderation against legal standards and payment processor requirements.

Wick carries the billing. The FAQ and the terms say Wick handles all payment processing, chargebacks and payouts, that it supports major credit cards and alternative payment methods globally, and that no merchant account is needed. The pricing page says Wick already processes adult and high-risk payments, and the homepage says payouts of net earnings go to the operator's bank account or crypto wallet every month. The terms say revenue sharing, fees and payment schedules are set during onboarding and written into a service agreement, which is not published, so a reserve or minimum payout is not stated.

The termination clause allows either party to end the agreement with 30 days' written notice, and says the operator's data can be exported for 30 days after termination. The homepage calls the arrangement "no lock-in", and the 30-day clause is the stated exit. The terms provide the platform "as is", exclude liability for indirect and consequential losses, make the operator responsible for all content posted on its platform, and send disputes to arbitration under "applicable law", without naming a jurisdiction. The terms were last updated in February 2026.

For abuse and takedowns, the pricing page lists creator KYC, consent records and takedowns as part of the content regulation Wick handles, and the acceptable use policy asks anyone reporting content to email the support address with a link and a short description, with reports said to be reviewed promptly and kept confidential. Age assurance is described as handled "in line with each state and country", and the vendor says it tracks legislation changes and applies them.

Getting started and support

The homepage describes a setup in 3 steps: upload the branding (logo, colors and domain), the branded fansite is generated with payments and hosting ready, and the operator imports content, adds creators and starts sending traffic. The vendor says a platform goes live within 10 minutes, the pricing page says "within minutes" for both self-serve plans, and a 15-minute demo can be booked from the homepage. Managed hosting, security, maintenance, updates and SSL are handled by the vendor, with new features rolled out automatically.

Support is by email and a contact form with topics for product demos, partnerships, general inquiries and press, and the contact page says the team gets back within 24 hours. Starter gets email support, Professional adds a dedicated account manager and priority chat, and Enterprise adds a 24/7 SLA. Integration beyond the platform's own tools is offered on Enterprise, which includes API and SDK access and custom integrations.

Company and track record

Wick Platforms is the only company name the pages give. The homepage carries unattributed testimonials from operators who describe launching in hours and getting help filling a new platform with profiles and content, and it invites operators to join "the brands already earning" with their own white-label fansite. Wick also runs its own affiliate program for promoters, paid as a revenue share on the subscribers they bring.

Who it suits

As paysite software, Wick is the operating stack under a branded subscription site, from billing and payouts to moderation and age checks. As a white-label adult site program, the operator's own domain and brand sit on top of the platform, and the vendor describes the operator as the owner of its audience and subscriber data.

It suits an agency or operator that wants a branded subscription site live quickly, with payments, chargebacks, hosting and creator checks handled under one vendor and one monthly plan. It also suits an operator who wants the option of AI creators alongside human ones, or an Enterprise build with dedicated servers, an account manager and an SLA.

It is a weaker fit for an operator who wants the full revenue split and payout terms in writing before signing, because they sit in a service agreement agreed at onboarding. It is also a weaker fit for an operator who wants to run its own content rules, since the acceptable use policy applies across every Wick-powered platform, and for one who wants to own the infrastructure, since the terms say the vendor keeps its own platform technology. The commission is charged on top of the plan price.

The strongest part of the offer is the speed and the scope: a branded site that the vendor says can be live within minutes, with adult payments, chargebacks, moderation and creator checks run by the vendor, and an operator who keeps its brand, its domain and an export of its subscriber data.